Question 1

How much does it cost?

Accepted Answer

You only pay for phone calls that fit your predetermined and agreed upon criteria. Price will vary on vertical, geo targets, brands and market value.

Question 2

Where do my ads appear?

Accepted Answer

We work with many publishers to display your ads in prominent placements. Upon request, creative and placement will be submitted to you prior to individual publisher approval.

Question 3

What is the set up process?

Accepted Answer

First, contact the Astoria pay per call team and tell them about your business, and the calls you are looking for. Be as specific as possible.

- Next, Astoria will create and send you an insertion order (contract) for your calls.
- Figure out the maximum amount you’d pay for a qualified phone lead.
- Use that amount to set your price per call.
- Track your calls in real time at https://reports.astoriacompany.com/login?portal=paypercallmarketing

Question 4

What do I need to have in place before I start buying calls?

Accepted Answer

Generally, you should have at least 8–10 full time agents available per shift to answer phone calls. Any less, and you run the risk of missing phone calls or having them go to voicemail — thus missing potential customers.

Also, you should be able to take calls from at least 30 states (exceptions may apply).

Question 5

What is Pay Per Call?

Accepted Answer

Pay per call is performance based advertising in which qualified phone calls are driven to your business via mobile, web, and/or offline marketing strategies.

Question 6

Why wasn’t I approved for a campaign?

Accepted Answer

There are a few key reasons as to why you might not have been approved for a campaign:

- You didn’t apply to the campaign in https://reports.astoriacompany.com/login?portal=paypercallmarketing
- Inaccurate, misleading, or unapproved creatives were submitted.
- The campaign may already have budget that has been assigned to other publishers.

Question 7

Can you expedite the campaign approval process?

Accepted Answer

All creative must be submitted to your affiliate manager for approval prior to launch. Some creative is approved internally, and some needs to be sent out for client approval. Generally, you can expect to be approved within 48 hours.

Question 8

Why are some campaign descriptions so generic?

Accepted Answer

Some of Astoria’s campaigns are bundled, which means we have several buyers on the back end buying calls, so we cannot promote any one specific brand.

Question 9

Why didn’t I get credit for this call?

Accepted Answer

- Duration
- Relevancy
- Coverage
- Repeats

Question 10

When, and how, will I get paid?

Accepted Answer

- How: Payments are made via ACH, wire, or PayPal. Payments are automatic. There is no need to send an invoice.
- When: Payment occurs monthly, net 30.

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